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Friday, July 31st, 2009

Last day to enter the 6×6 Art Show is August 3rd!

CALL FOR ARTISTS: 1ST Annual “Be A Square” 6×6 Art Show - August 8th, 2009

Utrecht Fort Lauderdale turns 1 year old in August, and to celebrate, we are throwing the 1st Annual Art Show Birthday Party!

Join us for the opening reception on August 8th, 2009 and help us celebrate our 1st Birthday and show off your talents at the same time. You may even make a little money too. Prizes will be awarded during the opening on August 8th, 2009.
Eligibility:
- Artwork can be comprised of any medium, but must be hang-ready when submitted.
- Open to all artists of any level.
- Artwork must be 6”x6” (including mating and framing).
- Artwork must be appropriate for all ages.
- Artwork must be hand delivered by the artist, no shipped or emailed entries.
- All artwork submitted must be the original artwork (no copies or Giclées)

Submission Guidelines:
- Artists may submit up to three (3) entries with a non-refundable entry fee of $5 per piece (cash preferred) Actual artwork is to be submitted to Utrecht Art Supplies in Fort Lauderdale during normal store hours from July 13th, 2009 through August 3rd, 2009.
- You will be supplied with entry forms when you drop off your artwork.
- Each piece needs to have a sale price or be marked “NFS” (not for sale) on the entry form.

Prizes:
- There will be three prizes given out during the opening reception.
- First place: $50 gift card.
- Second place: $25 gift card.
- Community pick: $20 gift card.

Important Dates:
- July 13th through August 3rd, 2009- Hand deliver artwork during normal store hours for jury process.
- August 3rd 2009 - Notification of acceptance/rejection. (The decisions are non-negotiable)
- August 3rd through August 8th 2009 - pick up for non-selected submissions.
- August 3rd through August 8th 2009 - judging for the community pick winner.
- August 8th, 2009, 7-9pm- Opening reception and awards presentation.
- August 30th – Sept. 6th,, 2009 End of Show / hand retrieval of artwork during normal store hours.

UTRECHT ART SUPPLIES - 2354 N FEDERAL HWY - FORT LAUDERDALE, FL 33305 - (954) 630-1482 - store39@utrecht.com

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Friday, July 24th, 2009

Check out the Manager’s Special at Utrecht FTL!

We are fully stocked with all the art supplies you need this summer, and we have lowered our prices even more!

Print out this flyer and check out the great savings. But don’t wait, sale ends August 15th, 2009.

Managersspecial

UTRECHT ART SUPPLIES - 2354 N FEDERAL HWY - FT. LAUDERDALE, FL 33305 - (954) 630-1482 - store39@utrecht.com

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Saturday, July 11th, 2009

Read all about canvas stretching!

Today we had our canvas stretching demo to coincide with our current sale on heavy duty stretcher bars, canvas, and linen. We went through everything from why to go with a hand-stretched canvas over a pre-stretched off-the-shelf one, to the process of building one, and alternative methods for creating an out of the ordinary custom canvas. Below is a condensed (as best I could) version of the demo.

Why make your own canvas?

The first question everyone wants to know is “will it save me money?” The answer is tricky. If you are not a stickler for quality and usually use the most inexpensive canvas, or if you paint infrequently, no it won’t. Our studio series canvas, while still a good quality and suitable for any form of painting, isn’t up to par with a professional artist’s standards.  It uses lower grade materials to save cost for beginning painters who may not be ready to make the investment in higher quality materials. If you are painting large scale, in high volume, and/or with high quality materials you can save a lot. Buying material in bulk usually comes out to not only be a better value, but with canvas it allows you to get more usable pieces with less waste.

The other point is that by stretching your own canvas you can get something to your standards which most closely resembles your vision. You can use alternative materials or methods to make something truly unique. For many artists the stretching process is a meditative process where they can feel out a size of canvas that best suits their composition rather than picking a standard size canvas and trying to squeeze their art onto it. By making the canvas from a handful of materials into a complete piece of art the artist is intimately connected to the entire life of their piece.

Step 1. Picking out your materials. First you must pick stretchers to match your composition as well as the physical demands of what you want to make. If you want to paint something small or intend to frame your work, you may want to go with light weight stretchers. If you are painting larger work or want to hang your work without a frame you may want to turn to heavy duty stretchers. For your surface there are several different grades of canvas and linen (read more here). You will also need a primer. For this demo we used Utrecht Professional Grade Gesso.

Step 2. Building your frame. Stretcher bars have interlocking corners. They are meant to lock tight and maintain a squared corner. When putting them together do not use glue or nails as it may be necessary to use corner keys to expand them in the case that frame shrinks or expands due to humidity. To get them to fit snug you may need to use a rubber mallet in order to tap them together. It is a good idea to use a triangle to make sure the corners are squared. A crossbar should be used to brace any side of a canvas 30” or longer to prevent the side from bowing. It should be fastened in the middle of the bar either with nails or using a “T” plate. Using heavier bars can also combat bowing but a crossbar may still be necessary.

img_0728.JPG

Step 3. Cutting your canvas to size. When cutting your canvas you don’t want to cut the exact size of your image. You need extra material to pull around the sides of your bars. If you are using light duty bars, add an extra 1.5” all around (3” to your image) and for heavy duty bars, add 3” all around (6” to your image). Measure it out on your raw canvas. DO NOT CUT IT OUT WITH SCISSORS! This will leave an uneven edge that will continue to fray. Put a small cut in the edge of the canvas and then tear it. The material will tear right along the line in the fabric and will always come out with a clean edge.

Step 4. Stretching your canvas. Place your canvas down on a clean surface. If there are any creases you can iron them out. Place your canvas frame with the beveled edge face down. The beveled edge ensures that you don’t get “ghost lines” from the canvas touching the edge of the bars. Make sure the frame is lined up and centered with your canvas. You should be able to use the lines of the fibers to make sure the bars run parallel to the grain of the fabric. On the stretcher bars you mark the center of the bar. This is going to be your starting point. Fold the canvas over the edge of the longer side and using a heavy duty staple gun, staple the canvas down. Do the same for the opposite side. Repeat the process in the other direction. A note about canvas tension: you should pull till you get a decent amount of resistance, but you don’t want to get too much because this could cause the frame to warp or the canvas to tear. Keep in mind that when you apply primer the canvas will shrink and become tighter. If you are stretching a small canvas you may use your hands. If stretching a larger canvas or stronger linen it is advisable to use canvas pliers. Be careful when using them as they make it very easy to stretch a lot of tension.

img_0733.JPG

 Most people teach that you would repeat this process moving out from the first staples until you reach the corners. The problem with this method is that as you get closer to the corners the tension goes increasing and you start losing canvas. By the time your reach the corners your overlap around the back might be significantly shorter than the center or you may not even have enough to finish. For this method I pull the canvas to the corner before I start down the sides. I fold the canvas over the edge to make sure that my overlap at the corner is the same length as it is in the center of the bars. Because there are so few staples it is easy to pull the canvas this far. I then staple the corner. From there you put staples on either side of the first staple you did, approximately 2-3” apart. Then do the same on the opposite side, then in the other direction until you get close to the corners. If one side is significantly longer than the other you may need to staple it twice before switching directions so one side isn’t too far ahead of the other.

img_0744.JPG
The order in which you want to apply your staples.

Step 5. Folding the corners. When you still have about 2 more staples till you reach the corner, stop to work on the corner. Because you have already put a staple in the corner most of the tension should be distributed and it should be easy to work with. First decide which side is the top or bottom. Your fold is going to make a small bump under the edge that can easily be hidden from view by folding it onto the top and bottom of your fame. Pull and staple all the way up to the corner that will be the visible side. Pull the canvas around the corner toward the side. With the other side, pull your canvas down and create a fold in the canvas that will line up with the edge of the corner. This will create a small pocket in the fabric and two flaps. Pull the fold in between the two flaps so it is tight, and then pull the two flaps over the back making sure to keep the fold line straight and tight. Make sure to keep the flaps pulled tight, and then staple them down. Repeat for all corners.

img_0736.JPG

Step 6. Priming. Priming serves several purposes: it acts as a white base to for you to work on and let your colors appear their truest, it gives your paint a way to adhere to the canvas, and for oil painters it acts as a barrier between the acids in your oil and the canvas. There are several different ways to prime a canvas, but the most common is using several layers of gesso. We used Utrecht Professional Grade Gesso to do this. Utrecht gesso is of a high quality and a thick consistency. Many gessoes are watery and suffer from lack of titanium and zinc (the pigments that give gesso its white color) and do not have a significant body. For the first layer of priming you use a mixture of 1 part water, 2 parts Utrecht gesso. Watering down any further can cause the gesso to dissolve or lose its ability to cure properly. The purpose of this first layer is to penetrate the fibers of the canvas. This ensures proper adhesion to the canvas. You should begin by putting a generous amount of primer in the center of your canvas then spreading outward evenly. This ensures that it is drying evenly. Keep brushing it out and around to push it into the fibers and keep any parts from drying too thick or with visible brush strokes. If brush strokes are visible you can use sandpaper to buff them out after applying a layer of primer. You should apply at least 2 layers of gesso (3 if you are painting with oils), but the more the better. Do not over-prime unless you are trying to achieve a completely flat surface (this is an advanced method of priming and does take a lot of practice). You can also prime for oils by putting down a layer of Utrecht Acrylic Sizing and applying Utrecht Oil Priming White over it. This method is also an advanced method of priming and not necessary to paint with oils.

img_0738.JPG

img_0717.JPG
Some additional examples of hand-stretched canvas and primed panels.

If you do decide that stretching your own canvas is for you, come on by and we can help you to get the materials you need and answer any additional questions you might have. Just remember that through August 15th we will have heavy duty stretcher bars, canvas, and linen on sale. And if you decide stretching isn’t for you, we also have great sales on our Studio, Contemporary, and Masters Series stretched canvas.

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Friday, July 10th, 2009

Don’t forget the Canvas Stretching Demo tomorrow at 2pm

clip_image002

CANVAS STRETCHING DEMONSTRATION

Come to this free demo to learn the techniques and materials used in stretching your own canvas.

  • Hand Stretched vs. store bought
  • Cotton vs. Linen
  • Techniques and tools for stretching
  • Priming for acrylics and oils
  • Thinking outside the conventional canvas
  • See a canvas constructed from beginning to end

After the demo take advantage of the current sale on canvas, linen, and stretchers!

UTRECHT ART SUPPLIES - 2354 N FEDERAL HWY - FT. LAUDERDALE, FL 33305 - (954) 630-1482 - store39@utrecht.com

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Tuesday, July 7th, 2009

Call for Artists: “Be A Square” 1st Annual 6×6 Art Show

CALL FOR ARTISTS:  1ST Annual “Be A Square” 6×6 Art Show - August 8th, 2009

Utrecht Fort Lauderdale turns 1 year old in August, and to celebrate, we are throwing the 1st Annual Art Show Birthday Party!

Join us for the opening reception on August 8th, 2009 and help us celebrate our 1st Birthday and show off your talents at the same time. You may even make a little money too. Prizes will be awarded during the opening on August 8th, 2009.
Eligibility:
- Artwork can be comprised of any medium, but must be hang-ready when submitted.
- Open to all artists of any level.
- Artwork must be 6”x6” (including mating and framing).
- Artwork must be appropriate for all ages.
- Artwork must be hand delivered by the artist, no shipped or emailed entries.
- All artwork submitted must be the original artwork (no copies or Giclées)

Submission Guidelines:
- Artists may submit up to three (3) entries with a non-refundable entry fee of $5 per piece (cash preferred) Actual artwork is to be submitted to Utrecht Art Supplies in Fort Lauderdale during normal store hours from July 13th, 2009 through August 3rd, 2009.
- You will be supplied with entry forms when you drop off your artwork.
- Each piece needs to have a sale price or be marked “NFS” (not for sale) on the entry form.

Prizes:
- There will be three prizes given out during the opening reception.
- First place: $50 gift card.
- Second place: $25 gift card.
- Community pick: $20 gift card.

Important Dates:
- July 13th through August 3rd, 2009- Hand deliver artwork during normal store hours for jury process.
- August 3rd 2009 - Notification of acceptance/rejection. (The decisions are non-negotiable)
- August 3rd through August 8th 2009 - pick up for non-selected submissions.
- August 3rd through August 8th 2009 - judging for the community pick winner.
- August 8th, 2009, 7-9pm- Opening reception and awards presentation.
- August 30th – Sept. 6th,, 2009 End of Show / hand retrieval of artwork during normal store hours.

Visit our blog for more up-to-date Info at: www.fortlauderdale.utrechtblog.com

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Friday, July 3rd, 2009

We will be closed tomorrow, July 4th.

Utrecht FTL is closed for Independence Day. Enjoy the BBQ’s and the fireworks. We will reopen Sunday the 5th at 11am.

Happy 4th of July everyone!

UTRECHT ART SUPPLIES 2354 N FEDERAL HWY FORT LAUDERDALE, FL 33305 (954) 630-1482 store39@utrecht.com

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Thursday, July 2nd, 2009

Print this coupon to get 30% off any one non-sale item!

Print this coupon and save at Utrecht Art Supplies in Fort Lauderdale, FL until July 14th, 2009.

UTRECHT ART SUPPLIES - 2354 N FEDERAL HWY. FT. LAUDERDALE, FL 33305 (954) 630-1482 store39@utrecht.com

HOORAY FOR THE RED WHITE & BLUE!

Hooray for the red, white and blue. And our Summer Sale blasting off major Savings that are up to 60% Off list price. Save on Painting Supplies like paint, canvas, brushes and easels. Also, save on Drawing Supplies, Paper & Board, Screen Printing Supplies, Model Building Supplies, Portfolios and much more…

Save 30% Off any one in stock item. This offer is valid Tuesday June 30th- Tuesday July 14th. Please use coupon code 86010.

New merchandise is arriving daily so Visit Utrecht Ft. Lauderdale for many great sale items.

We look forward to serving you!

*Offer valid on-line, in call center and in stores. 30% discount applies to one in-stock, non-sale item only. Utrecht offers do not apply to special orders, school kits, gift cards and drop ship items.Cannot be combined with other discounts or applied to prior purchases. When items are purchased at a quantity greater then one, discount is taken only off of the first unit. Offer expires 11:59pm EST. July 14th, 2009. Must enter the proper keycode during checkout to receive the appropriate offer. Limit one per customer per purchase.

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Wednesday, July 1st, 2009

We are having a canvas stretching demo July 11.

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